Business mailing lists considerably increase the power of a company’s
marketing campaign. Many companies buy mailing lists to help bolster
their advertising. These lists target consumers by demographic
lifestyles and purchase behavior, and target businesses by standard
industrial classification (SIC) code, sales volume or size. Mailing
list brokers or vendors like MartinWorldWide.net, VendorSeek.com,
AllMedia Inc.com, ListShopper.com, InfoUSA.com and GuaranteedLists.com
rent or sell their buy mailing lists
to advertisers. In most cases, the mailing lists put on sale are
actually rented from the owners. This rent transaction mostly works on
agreements for one-time use, as well as unlimited usage for restricted
time periods. List owners insert dummy names to track the use of their
lists and ensure that they are not used beyond the agreement parameters.
List owners also usually want to review the direct mail piece or
telemarketing script before they rent the list. Lists are usually sold
for single use (a premium needs to be paid for multiple uses) and cost
between $65 and $85 per thousand records. These lists come in disk,
tape, and printouts or pressure-sensitive labels. Residential lists are
cheaper, at $20 per thousand. List owners usually keep a minimum order
requirement. Using the right B2B mailing lists can mean a profitable
direct mail campaign. It is important to locate targeted mailing lists
that have well-known sources and a track record of getting high
responses.
This is insightful! (:
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